Advertising

Watch the video below.

 You are going to hear Robert Cialdini, a psychologist at Arizona State University, talking about advertising techniques. He identifies six principles which the sales industry uses in order to persuade potential customers to buy their products.

Take notes while you listen and explain what those principles consist of.

1 . Reciprocation 2 . Scarcity 3 . Authority 4 . Commitment 5 . Liking 6 . Consensus

Check your answers when you are ready.