Watch the video below.
You are going to hear Robert Cialdini, a psychologist at
, talking about
advertising techniques. He identifies six principles which the sales industry
uses in order to persuade potential customers to buy their products. Arizona State
Take notes while you listen and explain what those principles consist of.
1 . Reciprocation 2 . Scarcity 3 . Authority 4 . Commitment 5 . Liking 6 . Consensus
Check your answers when you are ready.