Sunday, 25 September 2011

5 reasons you’re probably wasting time with QR codes

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Do you know what QR codes are? Have you ever seen one? Have you ever used one? If so, comment on your experience.


Now, read this article on GIGAOM about QR codes and make a definition of what a QR code is in your own words.

How are QR codes supporters selling them? According to them, what do QR codes join?









Then, have a look at these headings from the article:

Not everybody has a smartphone
The process can be confusing
They lack cross-media functionality
They may trouble for the consumers
A bad experience could be prohibitive

And match each phrase below with its corresponding heading:

  • QR codes can't be broadcasted
  • QR codes are not fit for every mobile phone
  • Over 30% of schoolers have heard about QR codes
  • The use of QR codes should be limited to adequate sources
  • The way QR codes are shown does not really promote the trade name well.
Read the article again, carefully, looking up any words you may not know. Finally try to associate the words below with the adequate definition or synonym:

WORDS FROM THE ARTICLE
DEFINITIONS/SYNONYMS

Blotchy
Hype
Tout
Figure out
Billboard
Glare
Muck up
Allotament
Tech-savvy
On the go

Having practical knowledge of technology
Strong light
Amount
There and then
Spoil
Large panel
Irregularly spotted
Sell
Find, understand how
Intensive promotion

When you are ready, check the answers for these last two tasks.

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